Smart Marketing

Internet marketing may be a bit like directing an orchestra; there

are many parts played by many instruments and when they are out

of sync you know it, but when they blend it can be pure and sweet

harmony.

We’ve all heard elementary school bands where one or more students play

off key or squeaks. We applaud their effort and may even smile at their

various faux pas.

What we can appreciate and overlook in a beginner we tend to frown on

when someone should really know better.

A high school band will be better than an elementary band and a touring

band will be better than a college band. We expect improvement. We expect

that practice will help perfect the skills.

Just like playing an instrument Internet marketing takes practice and

perseverance. You may not be able to simply look up an article on SEO and

conclude that you have learned everything you can about the subject. What

you’ve learned may be more like learning to play one note on one

instrument.

And just when you finish learning a single instrument you have to learn all

the others. This is how Internet marketing works. Each instrument requires

new skills. Instruments like traffic building, ezines, email marketing, social

media, blogs, web branding, podcasting, auto-responders and RSS all

possess a certain learning curve.

Once you have learned everything you can about each ‘instrument’ you need

to begin to direct the ‘orchestra’ and work to find ways for the Internet

marketing strategies to work together in harmony.